Brand Marketing

Ad of the Day: Smart Car Gives Lie Detector Tests to Drivers in Front of Their Loved Ones

To see if they're as 'open' as the Fortwo Cabriolet convertible

By Tim Nudd

May 11, 2016

The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be "open," too—at least according to this fun, awkward brand stunt from BBDO Berlin.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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