Ad of the Day: Smart Car Gives Lie Detector Tests to Drivers in Front of Their Loved Ones

The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be "open," too—at least according to this fun, awkward brand stunt from BBDO Berlin.

The automaker subjected drivers to the "most open test drive," in which they were hooked up to a lie detector and asked personal questions, as a loved one sat shotgun. The questions get increasingly uncomfortable—mostly in the sex department, as it turns out—as the whole thing soon devolves into nervous laughter.

"The person who answers the questions really honestly and openly during the test drive travels with an 'open roof'—and is ultimately the winner," the agency says. "This is not only a fun promotion that reflects the core idea of the campaign. It also makes people want to try out this open-style driving in the new Smart Fortwo Cabrio themselves."

CREDITS

Client: Smart

Agency: BBDO Berlin

CCO: Wolfgang Schneider

Creative Managing Director: Jan Harbeck, Ton Hollander

ECD: Michael Schachtner

Creative Director: David Missing, Fedja Kehl

Art Director: Shelley Lui

Copywriter: Julian Stoelting. Kyra Nenz

Account Team: Sonja Ruschke (Account Manager), Lindsay Jönsson (Account Director), Jan Hendrik Oelckers (Group Account Director)

Agency Producer: Stefan Bader, Silke Rochow

Chief Production Officer: Steffen Gentis (BBDO Group Germany)