Ad of the Day: Smart Car Gives Lie Detector Tests to Drivers in Front of Their Loved Ones

To see if they're as 'open' as the Fortwo Cabriolet convertible

Headshot of Tim Nudd

The Smart Fortwo Cabriolet is the only convertible in its class that has a roof that truly opens completely. And so, its drivers should be "open," too—at least according to this fun, awkward brand stunt from BBDO Berlin.

The automaker subjected drivers to the "most open test drive," in which they were hooked up to a lie detector and asked personal questions, as a loved one sat shotgun. The questions get increasingly uncomfortable—mostly in the sex department, as it turns out—as the whole thing soon devolves into nervous laughter.

"The person who answers the questions really honestly and openly during the test drive travels with an 'open roof'—and is ultimately the winner," the agency says. "This is not only a fun promotion that reflects the core idea of the campaign. It also makes people want to try out this open-style driving in the new Smart Fortwo Cabrio themselves."


Client: Smart

Agency: BBDO Berlin

CCO: Wolfgang Schneider

Creative Managing Director: Jan Harbeck, Ton Hollander

ECD: Michael Schachtner

Creative Director: David Missing, Fedja Kehl

Art Director: Shelley Lui

Copywriter: Julian Stoelting. Kyra Nenz

Account Team: Sonja Ruschke (Account Manager), Lindsay Jönsson (Account Director), Jan Hendrik Oelckers (Group Account Director)

Agency Producer: Stefan Bader, Silke Rochow

Chief Production Officer: Steffen Gentis (BBDO Group Germany)

Film Production: Markenfilm Crossing

Producer: Oliver Hack (Managing Director), Alexander Husche (Producer)

Post-Production: ARRI Mitte

Producer: Julia Dobler

Music/Sound Design: Nordmeister

Composer: Malte Hagemeister & Kristian Nord

Audio Production: Studio Funk

Sound Engineer: Julian Maßmann

Producer: Nicole Leibner, Uta Wittchen

Director: Kai Sehr

DOP: Björn Knechtel

Script: Kyra Nenz, Julian Stoelting

Editor: Sven Duncker

Visual Effects: Martin Poggenclaas, the makery

Setting: Orange Films

@nudd Tim Nudd is a former creative editor of Adweek.