Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Unfolding tragedy at Kiribati

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Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work.

A new ad from the Microsoft-owned chat service and agency Pereira & O'Dell goes behind the scenes with two journalists—Anna Therese Day and Gianlucca Panella—who have covered war zones like Gaza, South Sudan and Syria. Now, Day and Panella are in the small Pacific island nation of Kiribati, drawing attention to the low-lying country's fate as one of the early casualties of rising sea levels caused by global climate change.



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