Ad of the Day: Skype Crosses Continents in Family Spots

Long-form work by Pereira & O'Dell

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When I left Uganda, it was in the middle of the night," says Denis, the newly minted Pennsylvanian in "The Impossible Family Portrait," perhaps the most effective spot in Pereira & O'Dell's series of three new ads for Skype, which is tapping directly into what makes the brand so important to so many people.

It's interesting—advertisers tend to eschew the first-generation immigrant experience because it can be controversial both politically and among people who inevitably feel misrepresented.

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