Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented

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German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing.

A new campaign from BBDO Berlin rests on the premise that it's time for the brand—known for small, fuel-efficient, city-friendly two-seaters—to get into the big car game. The really, really big car game. Not so different from the cab of a tractor trailer, or maybe a Sherman tank. Definitely a ride Andre the Giant might actually find comfortable.



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