Brand Marketing

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever

A dumb idea, brilliantly presented

Headshot of Gabriel Beltrone
By Gabriel Beltrone

July 29, 2014

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing.

Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

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