Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When William Shatner released his first album, The Transformed Man, in 1968, he practically invented the genre of overly dramatic lyrical recitations to music. Of course, it wasn't well received, and he was ceaselessly mocked. But his unique style would become popular again decades later, as the Internet found those old recordings and did what the Internet does best: elevate the absurd to the sublime.
Then Ben Folds, a longtime secret fan of The Transformed Man, created an album with Shatner called Has Been in 2004, and suddenly, that special Shat style wasn't just hilarious and inexplicable, it was downright in demand.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in