Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same.
That's the message of this poignant video from Sharpie starring Cheeming Boey, a young California-based illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie illustrations on styrofoam cups. The spot—part of a sweeping back-to-school ad campaign from Draftfcb in Chicago—is one of four videos starring quirky Sharpie users, who use the implements as tools of self-expression.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in