Ad of the Day: Sharpie

Draftfcb celebrates magic-marker artists like cup-doodler Cheeming Boey

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The permanent marker might not be as celebrated as the paintbrush, the chisel, or even the ball-point pen. But it can launch an artistic career just the same.

That's the message of this poignant video from Sharpie starring Cheeming Boey, a young California-based illustrator who grew up on a Malaysian bird farm and has found minor fame in the U.S. art world for his Sharpie illustrations on styrofoam cups. The spot—part of a sweeping back-to-school ad campaign from Draftfcb in Chicago—is one of four videos starring quirky Sharpie users, who use the implements as tools of self-expression.



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