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Director Adam Berg made the "time-slice" film technique famous in his Grand Prix-winning "Carousel" spot for Philips. The trick involves having the actors pretend to freeze—standing still on set—while the camera moves through frozen time in a single shot. The same technique was later used in a Huggies spot by JWT. And here it is again in this new spot for Shake Cocktails from the Ukraine. Directed by Marc Wilkins, the ad opens on a model frozen in time on a city street as she approaches a nightclub's velvet rope.
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