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In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a fleet of 535 vans to visit people who need service—and is promoting it with a heartwarming ad that’s gotten more than 35 million views in less than two weeks.
The spot, created by Cheil, shows a Samsung service van driver overcoming all sorts of obstacles to pay a visit to a girl who has called about a broken television.