Ad of the Day: Schwinn

The bike company targets twee millennials

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The bike: It’s cheap, it's "green," and it's the preferred method of transportation among certain twee millennials. (Seriously, Google “Zooey Deschanel on a bike.” There are 13.4 million hits.) But when was the last time you saw a bike ad during an episode of New Girl or Portlandia or whatever the latest show is with girls who like vintage dresses and boys who like bow ties? Seems like a bit of a wasted advertising opportunity.

Kudos to Schwinn for finally taking advantage of the lack of adorable bike commercials with a new series of TV ads targeted at the millennial consumer.



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