Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Saucony, a purveyor of running shoes and other athletic apparel, considers the meaning of the word strong in its first-ever national TV spot, shown below. The commercial, by Massachusetts ad agency Mechanica, sports slick production values and fairly compelling imagery. What it offers in intense facial expressions and sprawling natural landscapes at sunrise, though, it lacks in nongibberish language. "Maybe strong is just what you have left when you've used up all your weak," suggests the voiceover.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in