Ad of the Day: Saucony

The brand's new running spot trips over its tongue

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Saucony, a purveyor of running shoes and other athletic apparel, considers the meaning of the word strong in its first-ever national TV spot, shown below. The commercial, by Massachusetts ad agency Mechanica, sports slick production values and fairly compelling imagery. What it offers in intense facial expressions and sprawling natural landscapes at sunrise, though, it lacks in nongibberish language.

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