Ad of the Day: San Francisco Is Shocked by a Store Where Everything Costs Five Times the Norm

What shopping feels like for those living in poverty

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California's Bay Area—home to nine counties, from Alameda to San Francisco—has always been an enclave of diversity, both in terms of ethnicity and cost of living. But thanks to Silicon Valley, median household income has skyrocketed to $153,057—about five times more than families who live below the poverty line, which clocks in at about $24,300. 

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