Ad of the Day: Samsung's Digital Surfboard Shows Riders Tweets and Sea Conditions

Making surfing less lonely, one smartphone at a time

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Samsung has created a smart surfboard.

The internet-connected sporting gear is the focus of a new ad from Leo Burnett Tailor Made, featuring Brazilian surfer Gabriel Medina. 

Obligatory footage of crashing waves give way to Medina striking out into the ocean, under supers lamenting the solitary nature of surfing. Meanwhile, the champion's shaper—aka, board maker—Johnny Cabianca, labors over a new slab of wood, painstakingly planing and painting it.

The Samsung Galaxy Sufboard prototype, powered by a Samsung Galaxy phone slotted into a special drawer on the side of the board, uses LEDs to display wave conditions to the rider, as well as tweets from fans and directions from Medina's coach (and father).

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