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We wrote about a Kia ad recently in which Blake Griffin was "in the zone," which turned out to be literally a heavenly place, a fantasy mind-space in the clouds, where he was the most relaxed he could be. But this new Samsung ad from R/GA does Kia one better, showing an ordinary man who has found "the sweet spot," where all of life is charmed, and eventually is enhanced by a very special Samsung audio speaker.
The man's name is Edwin Balldinger, and he's about to enjoy a day unlike any other, where everything mysteriously goes his way.