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A pregnant mother recently sent an email to CoorDown, Italy's national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was scared.
"What kind of life will my child have?" she asked.
Saatchi & Saatchi Italy took that email as the starting point for this wonderful new ad for World Down Syndrome Day, in which 15 people with Down syndrome respond to the future mom, giving her a better idea of what to expect—the joys and the challenges—when her son arrives.
This is Saatchi's third year of working with CoorDown.
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