Brand Marketing

Ad of the Day: Saatchi Turns an Email Into a Beautiful Ad for World Down Syndrome Day

Advice for a future mom

By Tim Nudd

March 14, 2014

A pregnant mother recently sent an email to CoorDown, Italy's national organization for people with Down syndrome. The future mom had learned her unborn son had the genetic disorder, and she was scared.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}