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Ronda Rousey shows that women contain multitudes—they can be strong, and beautiful, and whatever they want to be—in a new campaign for Pantene from Grey in New York.
For the "Strong is beautiful" iteration with the mixed martial arts champion, the Procter & Gamble haircare brand updated its iconic 1980s tagline, with the Kelly Le Brock-spoken "Don't hate me because I'm beautiful" line revamped to be "Don't hate me because I'm strong."
"This line … with what [Rousey] has been up against her whole life, all the criticism that she faces but she keeps getting back up again and again and again, it just felt so right for her," says Joanna Carver, global group creative director at Grey.