Ad of the Day: Rocksmith

Cutwater shows off its versatility in a rocking campaign for Ubisoft's guitar game

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

The main point of difference for Rocksmith over other guitar-playing video games is that you can plug in a real guitar and learn the instrument as you play. The logical way to advertise it would be to get all gritty and real. But for Cutwater, the newly independent San Francisco agency (Chuck McBride and his partners negotiated a separation from Omnicom last December), that seemed perhaps a bit too obvious.

In fact, the agency went in the opposite direction this summer with its first Rocksmith spot—a viral masterpiece (2.8



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in