Ad of the Day: Rocksmith

Cutwater shows off its versatility in a rocking campaign for Ubisoft's guitar game

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The main point of difference for Rocksmith over other guitar-playing video games is that you can plug in a real guitar and learn the instrument as you play. The logical way to advertise it would be to get all gritty and real. But for Cutwater, the newly independent San Francisco agency (Chuck McBride and his partners negotiated a separation from Omnicom last December), that seemed perhaps a bit too obvious.

In fact, the agency went in the opposite direction this summer with its first Rocksmith spot—a viral masterpiece (2.8

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