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Despite winning only seven of the 31 Emmys its shows were nominated for, Netflix still found a clever way to cash in on the popularity of its original programs during Monday's telecast.
The streaming service rolled out a new ad featuring Ricky Gervais (himself a star of the Netflix original Derek) traipsing into lead roles on shows like Orange Is the New Black, House of Cards and Lilyhammer.
"You know when you're watching your favorite Netflix show," Gervais wonders, "and after five straight episodes, you want to be in it?"
With real stars and sets from the shows, the ad imagines if Gervais were to bring his accent and antics to unexpected places.