This Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

Erased in an instant

São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and then put those recordings over footage of one of the girls being removed from Auguste Renoir's Pink and Blue (1881), one of the world's great paintings.

@nudd Tim Nudd is a former creative editor of Adweek.
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