Ad of the Day: Red Bull

The energy drink sponsors Felix Baumgartner's planned death-defying free fall from the edge of space

It seems a little risky to sponsor a daredevil in a stunt that could, if things go wrong, result in his body exploding 22 miles above the Earth. But Red Bull is willing to take that chance.

@nudd Tim Nudd is a former creative editor of Adweek.