Ad of the Day: Ray Liotta Says It All by Saying Nothing for 1800 Tequila

VIA signs up the ultimate tough guy

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Michael Imperioli was tough. Ray Liotta is tougher.

The 58-year-old Goodfellas actor stars in a new international campaign for 1800 Tequila that carries the theme "Enough said." And indeed, he says next to nothing in three 60-second spots (and one :15)—letting his badass attitude, and his drink, do the talking. (Only one of the spots, "Them Boots," has been posted online so far.)

The spots, the first for the Proximo Spirits brand by The VIA Agency in Portland, Maine, were filmed in Buenos Aires by the music-video director Anthony Mandler (whose prior ads have included Diddy's "Luck Be a Lady" for Ciroc).

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