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Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments.
CoverGirl's "#GirlsCan" spot, by Grey in New York, brings together some of today's most influential women. And instead of simply celebrating their beauty, the Procter & Gamble brand creates a candid and compelling rallying cry for female empowerment.
Doubters might say a message like "Girls Can" is overly vague or even pandering, but the ad's strength is in the credibility and confidence of its women—who are about as far as you can get from vapid cosmetic shills.
"I heard that girls couldn't rap.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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