Brand Marketing

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl’s ‘Girls Can’ Campaign

Star-studded battle cry

By David Griner

February 24, 2014

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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