Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Procter & Gamble is back to celebrating moms, in time for their big day.
The packaged-goods giant has released a beautifully crafted four-minute video looking at the life of Eunice Kennedy Shriver—and the subject of motherhood—through the eyes of her daughter, Maria Shriver. In some sense, the emphasis on a celebrity runs the opposite direction of the brand's hugely successful, Emmy-winning "Best Job" spot, which focused on more global aspects of motherhood (an appropriate tack for its venue, the Olympics).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in