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At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most voracious omnivore take a pause.
This new animated short film, Someday, set to the 1992 track "I Know It's Gonna Happen Someday" from the famously vegan Morrissey, is definitely an example of the latter.
Set to be shown during Morrissey's upcoming tour, the video—animated by Anna Saunders—follows the dreary life of a newborn chick snatched from its mother and raised in a dark-caged existence.
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