Brand Marketing Ad of the Day: Pepsi Beyoncé sizes up her past selves in 180 LA's explosive new spotBy Emma Bazilian|April 4, 2013 Share By Emma Bazilian|April 4, 2013 Share It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her fabulous existence, and is currently gearing up to release her fifth studio album. And it's only April. Now, as the pop superstar continues on her path to total world domination by 2014, Pepsi is releasing a new spot from 180 LA commemorating Queen Bey's decade as the brand's fiercest spokeswoman. In the minute-long video, featuring a preview of Beyoncé's upcoming single, titled "Grown Woman" (always subtle, that one), the singer goes into a dance studio to practice her moves. Upon popping open a cold can of Pepsi (and flashing some sick nail art in the process), Bey looks up to find a reflection of herself from her "Bootylicious" Destiny's Child days staring back—wearing a stretchy, one-shouldered, berry-colored ensemble that most Dancing With the Stars contestants would deem too tacky. Other past Beyoncés begin appearing in the mirrors: short-shorted "Crazy in Love" Beyoncé, alter ego Sasha Fierce from the "Single Ladies" video, and a slew of others. Present-era Bey matches their boob shakes and hip thrusts move for move, proving that even at the practically geriatric age of 31, she's still got it. The presence of multiple Beyoncés proves to be too much for this mortal world, and the mirrors shatter under the weight of the magnificence within. Having successfully vanquished her rivals through dance—for the only force strong enough to threaten Beyoncé is Beyoncé herself—Queen Bey takes a sip of her life-giving (non-diet!) Pepsi. "Embrace your past, but live for now," she advises, and struts off to continue taking over the universe. CREDITS Client: Pepsi Spot: "Mirrors" Agency: 180 Los Angeles Global Chief Executive Officer: Mike Allen Managing Partner, Executive Creative Director: William Gelner Creative Directors: Matthew Woodhams-Roberts, Dave Horton Creatives: Aramis Israel, Julia Tsao Managing Partner, Executive Producer: Peter Cline Senior Producer: Lorraine Kraus Managing Partner, Chairman: Chris Mendola Account Director: Lauren Lombardo Account Manager: Frith Dabkowski Director of Business Affairs: Loretta Zolliecoffer Production Production Company: Believe Media Director: Jake Nava Executive Producers: Liz Silver, Luke Thornton, Gerard Cantor Line Producer: Benedict Cooper Editing Editing Company: Cut+Run Editors: Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight Managing Director: Michelle Burke Executive Producer: Carr Schilling Transfer The Mill Colorists: Adam Scott, Shane Reed Executive Producer: LaRue Anderson Color Producer: Sarah Laborde Special Effects Framestore Creative Director: Aron Hjartarson 2-D, Flame Lead: Alex Thomas 3-D Lead: Ben West Flame: Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne Computer Graphics Effects: Dean Grubb, Jon Balcome, Gary Laurie Executive Producer: Kati Haberstock Producers: Mary Nockles, Bethan Thomas Mix Eleven Sound Mixer: Jeff Payne Music Beyoncé, "Grown Woman" Sound Design Trinitite Sound Designer: Brian Emrich Client Credits President, Global Beverage Group: Brad Jakeman SVP Brand Engagement: Frank Cooper VP Advertising: David Foulds VP Consumer Insights: Deb Benovitz Sr. Marketing Director (Global Consumer Engagement): Ellen Healy Sr. Director Brand Marketing: Gary So Sr Director Communications Susan Novak Marketing Director: Juliet Armstrong Adweek Adweek