Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Nothing says summer quite like a happening beach party, a cold drink and . . . Santa Claus? In its first new Pepsi ad campaign in three years, PepsiCo is using a new "celebrity" spokesperson to put the spotlight back on its signature cola, a brand it's mostly ignored recently as it shifted focus to "healthier" products.
The new "Summer Time Is Pepsi Time" campaign from TBWA\Chiat\Day opens with a raucous crowd dancing to Montell Jordan's not-so-current classic "This Is How We Do It."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in