Ad of the Day: Patagonia

The brand declares war on consumerism gone berserk, and admits its own environmental failings

With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.

@nudd Tim Nudd is a former creative editor of Adweek.
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