Ad of the Day: Oscar Viewers Fall in Love With Android's Game of Rock, Paper, Scissors 

One of two Droga5 spots for the Google brand last night

The winner for best animated short at Sunday’s Academy Awards? When it came to the commercials, it was no contest—as Droga5’s adorable “Rock, Paper, Scissors” spot for Android walked away with viewers’ hearts, if not an actual trophy.

The minute-long commercial, set to the throwback faux-epic theme from St. Elmo’s Fire, feels like it could be an anti-bullying PSA. The ad follows the lives of animated rocks, paper and scissors at a school, and indeed, it couldn’t be a more perfect metaphor for childhood bullying—it’s a child’s game, after all, and it’s all about a hierarchy of destruction.

Except here, the rules aren’t so clear.

Headshot of Tim Nudd

Tim Nudd

Tim Nudd is a former creative editor of Adweek.