Ad of the Day: Orangina

The orange drink is extremely good for you, say the world's weirdest statistics

Four out of five doctors agree that advertisers loves statistics, because consumers tend to believe them, even when they're meaningless. Now, Orangina's latest campaign from Fred & Farid presents the most ludicrous ad stats yet. And they bring excellent news to the long-running campaign's creepy anthropomorphic animals.

Two spots, "Cannon Ball" and "Pigeon," present exceedingly peculiar scenarios. In the former, a human cannon ball is shot clear through a circus tent and across miles of hilly terrain. Eventually, he crashes into an office building, where he takes out a bullying boss—leaving the man's Orangina-animal underlings speechless. A statistic then appears on screen: "Orangina drinkers attacked by the human cannon ball: 0%." It might not be a product benefit you'll use very often, but at least you know it's there when you need it.

Likewise, "Pigeon" features an obnoxious woman arguing on a cell phone who soon gets her come-uppance—in the form of a truly voluminous amount of pigeon shit falling on her head. "Orangina drinkers attacked by the wicked pigeon: 0%," says the reassuring copy.

The tagline on both spots is: "Stay alive, drink Orangina." Print ads support the TV work.


Client: Orangina

Agency: Fred & Farid, Paris and Shanghai

Creative Directors: Fred & Farid

Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova

Art Directors: Rolando Cordova, Gian Carlo Lanfranco

Brand Supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin

Agency Supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon

TV Producer: Karim Naceur

Post-Producer: Elise Dutartre

Film production: Wanda

Executive producer: Jerome Denis

Director: Glue Society ( Gary Freedman)

Photo Production: JR WADDELL

Photo Producer (on set) : Andrew Davies

Photo Exe Producer : Nina Rassaby-Lewis   

Photographer : Rankin