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Here's a sentence I never thought I'd write: The bar for deodorant ads has gotten really, really high over the last few years.
Don't look at me. I didn't decide this was the category that needed really absurd comedy creative. But Procter & Gamble's Old Spice has proven remarkably game throughout multiple campaigns from Wieden + Kennedy, and its directors—in this case, Steve Rogers of Biscuit Filmworks—have been correspondingly willing to let their freak flags fly.
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