Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Author's foundation hopes mini-movies intrigue readers

Headshot of David Griner

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights.

The Ernest Hemingway Foundation of Oak Park, Ill., is hoping to get past such misconceptions by embracing them in a fun and modern way. The nonprofit partnered with Ogilvy & Mather Chicago to create a series of 15-second Instagram videos that re-enact entire Hemingway novels.

Below, you can watch the ultra-compact versions of A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea. I would give you a token spoiler alert, but part of the idea here seems to be to move beyond what happens in the books and get people thinking about what they mean.



A video posted by Ernest Hemingway Foundation (@ehfop) on


A video posted by Ernest Hemingway Foundation (@ehfop) on


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Client: The Ernest Hemingway Foundation of Oak Park

Agency: Ogilvy & Mather, Chicago

Chief Creative Officer: Joe Sciarrotta

Group Creative Directors: Chris Turner, Dave Metcalf

Creative Directors: Bowen Mendelson, Andrew Gall

Associate Creative Director: Isaac Pagan

Copywriter: Michael Franklin

Producer: Lisa Hinrichs

Account Executive: Jane Johnsen

Sound Design: David Axelbaum, Airstream

Audio: Joe Griffin

Production Company: Deboka Films

Director: Eduardo Cintron

Set and Puppets: Kate Stransky

CGI/Visual Effects Supervisor, Animator, 3D Design: Noah Schloss

Director of Photography: Jake Zalutsky

Character Modeling: Sebastian Szyszka

Character Rigger: Clark Stanton

Second Animator: Bradley Bischoff

Design and Animation: Juan Carlos Montes

Editor: Clockwork

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."