Ad of the Day: Nokia

Wieden channels Lady Gaga in dancing-dolls video for the pink N8 phone

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Wieden + Kennedy London brought in director David Wilson to create a promo for Nokia's N8 phone, featuring dolls dancing to girl group Sugababes' song "Freedom." Wilson has had ample experience with high-concept music videos for bands like the Japanese Popstars, and it shows: The Nokia spot is a lot less Barbie than it is Lady Gaga.

As the video opens, we're introduced a harmless-looking doll with a cute blond flip. A few seconds later, the video cuts to a second doll, and things are clearly getting darker: This one is standing naked in a dilapidated room, covered in an eerily blowing white sheet.

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