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When it comes to automotive advertising, sometimes it pays to toss out the driver's manual, ignore the rules of the road and veer off in an unexpected direction.
Take Nissan, which scored a coup this week with "Shoulders of Giants," a surprising 90-second spot from TBWA\Chiat\Day that's generated considerable buzz in the industry and among consumers.
Launched during Monday's college football championship game, the ad savvily introduces the Titan XD pickup while paying homage to Nissan's competitors.
"We have all had a giant," a child's voiceover begins, "someone who stood tall, who showed us how to be what we could become and how to get there."
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