Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It’s just that much ethereal eye candy, set to a snippet of the performer’s new song, “Trust in Me.”
The mesmerizing spot, for which Twigs served as creative director, director and mastermind, hypes Nike’s new Spring Zonal Strength Tights. The product gets a perfect showcase in her signature strenuous choreography and stunts featured in the two-minute mini-movie-music-video, shot around Mexico City, with co-stars like krump dancer Saskia Horton and Olympic fencer Miles Chamley-Watson.