Ad of the Day: Nike Warms Up to the Cold in Its ‘Choose Your Winter’ Campaign

Chris O'Dowd has your weather

Headshot of Tim Nudd

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it.

Or rather, enjoy it.

Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather—unless you happen to be wearing the brand's Hyperwarm baselayer of workout apparel, in which case you're impervious and awesome.

Chris O'Dowd amusingly stars as a weatherman of sorts, who hyperbolically describes the effects of the cold on the human body. It's not pretty. And yet his dire warnings are at completely at odds with what's on the screen, as we see cold-weather athletes going about their business—with their brains and extremities in full working order.

O'Dowd is a likable guy and an unexpected choice, and the whole spot has some of the wry, freewheeling atmosphere of the Bradley Cooper-voiced "Possibilities" spot from last year—though it's more cartoony with the faux-weather-show setup.

The film is the first in a multi-part series, Nike says, with this first installment featuring football stars Aaron Rodgers and Jordy Nelson, soccer players Clint Dempsey and Brad Evans, distance runner Mary Cain, figure skater Gracie Gold and snowboarder Johnnie Paxson.

Among those to be featured later in the campaign are hockey's Dion Phaneuf and baseball's Yasiel Puig—who must be playing in a winter league in Iceland.


Client: Nike

Project: Choose Your Winter

Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Stuart Brown, Chris Groom

Copywriter: Nathaniel Friedman

Art Director: Sara Phillips

2D Artists: Tim O’Brien, Edgar Morales

Global Executive Producer: Matt Hunnicutt

Agency Senior Producer: Erika Madison

Production Intern: J.R. Celski

Head of Production: Ben Grylewicz

Account Team: Marisa Weber, Molly Rugg, Jordan Muse

Business Affairs Manager: Karen Crossley

Broadcast Traffic: Tobin Kittoe

Project Manager: Lauren Walker

Executive Creative Directors: Joe Staples, Mark Fitzloff

Production Company: Reset

Director: Adam Hashemi

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Line Producer: Andrew Travelstead

Director of Photography: Ben Seresin

Production Designer: Jeremy Hindle

Editorial Company: Exile

Editor – 60: Kirk Baxter

Editor – 30s: Nate Gross

Executive Producer: Carol Lynn Weaver

Post Producer: Toby Louie

Assistant Editor: Grant Hull

Finishing: The Mill LA

Executive Producer: Sue Troyan

Producer: Leighton Greer

Creative Director/2D Lead: James Allen

3D Lead Artist: Tom Graham

2D Artists: Jale Parsons / Brad Scott / Jake Maymudes / Nick Tayler / Jason Bergman / Chris Payne

3D Artists: Robert Chapman / Josh Hatton / Martin Rivera / Matt Longwell / Milton Ramierz

Matte Painting: Thom Price / Rasha Shalaby

Motion Graphics: Andrew Marks

Colorist: Adam Scott

Color Producer: Natalie Westerfield

Music Company: Walker

Executive Producer: Sara Matarazzo

Composer: Michael Picton

Arranger: Judson Crane

Track: "In the Hall of the Mountain King," by Edvard Grieg

Sound Design: Barking Owl

Sound Designer: Michael Anastasi

Executive Producer: Kelly Bayett

Mix Company: Lime

Engineer: Rohan Young

Executive Producer: Susie Boyajan

@nudd Tim Nudd is a former creative editor of Adweek.