Ad of the Day: Nike Warms Up to the Cold in Its 'Choose Your Winter' Campaign

Chris O'Dowd has your weather

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Winter is here, people. And unless you're a baseball player passed out somewhere in the Caribbean sun, you're going to have to deal with it.

Or rather, enjoy it.

Wieden + Kennedy's new Nike campaign is all about how painful it can be for athletes dealing with the harshness of winter weather—unless you happen to be wearing the brand's Hyperwarm baselayer of workout apparel, in which case you're impervious and awesome.

Chris O'Dowd amusingly stars as a weatherman of sorts, who hyperbolically describes the effects of the cold on the human body.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in