Ad of the Day: Nike Reaches High and Low in Perfectly Gleeful 4-Minute World Cup Spot

Ronaldo, Neymar and Rooney, but also Kobe and the Hulk

Nike's launch spot for its "Risk Everything" campaign around this summer's World Cup was somber and serious—with the darkness of Jonathan Glazer's direction in some ways running counter to Nike's traditionally lighter treatments of the world's great soccer players.

@nudd Tim Nudd is a former creative editor of Adweek.