Ad of the Day: Nike Reaches High and Low in Perfectly Gleeful 4-Minute World Cup Spot

Ronaldo, Neymar and Rooney, but also Kobe and the Hulk

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Nike's launch spot for its "Risk Everything" campaign around this summer's World Cup was somber and serious—with the darkness of Jonathan Glazer's direction in some ways running counter to Nike's traditionally lighter treatments of the world's great soccer players.

Now, though, with part two released today, Nike gets its sense of humor back.

The new four-minute film, titled "Winner Stays," from Wieden + Kennedy in Portland, Ore., and Rattling Stick director Ringan Ledwidge (in his first major ad job since making the Guardian's "Three



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