Ad of the Day: Nike Gives Babies a Stirring Speech on Unfairness, Ambition and Triumph

LeBron, Serena and Neymar make diapered cameos

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The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.

Nike's "Unlimited Future," by Wieden + Kennedy, opens on a nursery full of future sports stars, including diaper-clad LeBron James, Serena Williams, Neymar, Zhou Qi and Mo Farah. The babies gurgle to the faint music of Chopin's Berceuse, Op. 57, playing from a plastic radio.

Then the door swings open. Brusquely. A man in a suit and leather shoes stops the jam, and the crowd goes silent.

It's actor Bobby Cannavale.

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