Ad of the Day: Nike

Love him or hate him, you'll enjoy W+K's hugely entertaining new Kobe Bryant spot

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Lots of people don't have much use for Kobe Bryant, but his new Nike spot really is one of the most enjoyable ads he's ever done.

The Los Angeles Lakers star has been in commercials since Roman times, or so it seems, and has always been bankable as an endorser. The balancing act is to mute his arrogance while amplifying his playful side, which is not always easy. Pairing him with the impish Lionel Messi in the Turkish Airlines ad (102 million YouTube views and counting) was a stroke of genius.

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