Ad of the Day: Nike+

W+K and Adam Berg turn your world into a video game in sublime new spots

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Thanks to Nike+, exercise is officially a video game.

That's the clear message delivered in two eye-catching new ads for Nike+ FuelBand from Wieden + Kennedy in Portland, Ore. The FuelBand product—an accelerometer you wear on your wrist that tracks your activity and energy expenditures and translates them into "Nike Fuel"—has extended the gaming aspects of Nike's relationship with consumers introduced with the original Nike+. More than ever, it's all about racking up points and getting to the next level.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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