Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sometimes, I get a little tired of fake girl power, but I can't deny it works. And it works amazingly well with the female audience who will no doubt greatly enjoy this new Nike spot from Wieden + Kennedy, in which a chick in little pink shoes runs across the country for love.
I know we're all a little sick of seeing the woman being saved by the man, but is the only only alternative that an inept and bumbling man has to be saved by a woman? And why does the woman's ability in this spot have to revolve so heavily around loving a dude?
A lot of Nike's previous running spots have shown women who run strong because they love running.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in