Ad of the Day: Newcastle’s 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

Headshot of Tim Nudd

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale.

The brewer and its agency, Droga5, evolved their Super Bowl ambush campaign this year from not being able to afford a spot to still not being able to afford one but crowdfunding one with 37 other brands. So far, the strategy for 2016 seems to be getting started really, really early on still still not being able to afford one.

The next Super Bowl will take place on Feb. 7, 2016, which is pretty far in the future. And so Newcastle's teaser, also from Droga5, is heavy on the futuristic imagery.

Check it out below, and visit for more.

So, how did the 2015 "Band of Brands" campaign do? Newcastle Brown Ale brand director Priscilla Donhert told Britain's Marketing magazine: "We've seen overwhelmingly positive press coverage, and the feedback from social media has been encouraging. Last year's campaign offered a big lift for Newcastle sales and trial intent—initial results look positive and we're counting on the same effect this year."


Client: Newcastle Brown Ale

Agency: Droga5

@nudd Tim Nudd is a former creative editor of Adweek.