Ad of the Day: 'The New York Times'

The paper takes a page from Google in four new :60s

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A year after it was introduced, The New York Times' paid digital-subscription model is largely being hailed as a success. To celebrate, the newspaper is moving beyond educating people about the model and into a branding play that pushes the rich experience of using the website—in four new 60-second spots that will feel familiar to anyone who enjoys Google's advertising, particularly the spots for its Chrome browser.

In ads like "Parisian Love" and "Dear Sophie," Google has mastered the art of making static Web pages feel dynamic and evocative.

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