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April 15 is best known as the date for everyone's least favorite federal obligation. But it also marks a significantly more upbeat occasion—the anniversary of Jackie Robinson's opening day with the Brooklyn Dodgers, which Major League Baseball marks each year by celebrating Jackie Robinson Day. With the Robinson biopic 42 hitting theaters at the same time, the player's legacy is getting extra attention this year.
Adding to the buzz is "First Changes Everything," a new ad campaign from baseball cap purveyor New Era and agency Pereira & O'Dell that honors Robinson's achievements (while presumably inspiring sales of a few $35 Brooklyn Dodgers hats at the same time).
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