Ad of the Day: Netflix Urges You to ‘Binge for Love’ in Romantic Valentine’s Day Ad

The way to her heart? It's through her favorite show

We've already seen the Netflix data that says young people use their favorite shows and movies as guide posts for compatibility when looking for a partner. And here's a new Netflix commercial that reinforces the idea that people who like the same shows are (probably) meant for each other.

And if you don't like the same show? Well, just fake it.

The spot, directed by Jonathan Entwistle, is nicely set to a reworked version of the Proclaimers' "I'm Gonna Be (500 Miles)." Here it's suggested you gorge on 500 hours of Netflix programming if you want to truly impress your would-be date. (This particular woman is into Orange Is the New Black, though, of which much less than 500 hours has been made—so our hero might have to learn some of her other treasured Netflix titles, too.)

The ad also references plot spoiling, a thorny issue that Netflix has used in its ads before—and is actually turning from a potential liability into something of a strength, or at least a running gag.

CREDITS

Client: Netflix

Production Company: Stink

Director: Jonathan Entwistle

Producer: Jill Sartore

EP: James Cunningham

Managing Director: Jeff Baron

Director of Photography: Justin Brown

Editor: Jane Moran

Music: Ben Kweller

Grade: Aubrey Woodiwiss @ ETC LA

Sound: Jeff Malen @ Lime