Ad of the Day: Music for Sleeping Children

Tom Kuntz brings a teen girl's monologue to life in this oddly mesmerizing, experimental music video

Teenage girls are a hugely influential consumer subset, determining what clothes, cosmetics, music and TV shows deserve to be called "cool." They're also an enigma: It's virtually impossible to know what teen girls truly want, especially given that they rarely know themselves. But if there's one thing girls are consistently drawn to, willingly or not, it's popularity.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.