Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shattering glass through sound waves alone is one of the more fascinating scientific party tricks. But when do you ever get to see it happen? Or better yet, make it happen? Seattle agency Creature brought the enjoyably destructive phenomenon to the masses recently through a great little event, beautiful promo spot, and funky invention (museum worthy in its own right)—all part of a 10th anniversary rebranding campaign for the Museum of Glass in Tacoma, Wash.
Instead of showing glass formed into art—the museum's stock in trade—the agency wanted to explore the destruction of glass as an art form.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in