Ad of the Day: Morris the Cat of 9Lives Leaps Into the Future With Wearable Tech

Website gives 'cat's eye view'

Morris the Cat, whose 9Lives cat food ads from the '70s and '80s are all over YouTube, shakes off the cobwebs and joins the 21st century in the brand's new campaign—becoming the first cat to wear goofy smart-cam glasses in "Cat's Eye View," a sort-of-ARG interactive experience from agency EVB.