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Morris the Cat, whose 9Lives cat food ads from the '70s and '80s are all over YouTube, shakes off the cobwebs and joins the 21st century in the brand's new campaign—becoming the first cat to wear goofy smart-cam glasses in "Cat's Eye View," a sort-of-ARG interactive experience from agency EVB.
There's a video trailer below, but the full experience is at 9lives.com/CatsEyeView, where a short introductory video that introduces Morris's wearable technology and invites you to join him on a journey around the house.
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