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It's generally not great when you discover non-food items in your food—a finger in your frozen custard, say, or a mouse stuck to your hot-dog bun. But of course, one man's disgust and revulsion can be another man's marketing opportunity.
Colenso BBDO, a New Zealand agency that's clearly looking to make friends with the Cannes Lions PR jury, noticed a little something about these gross-out food horror stories—they get a lot of play in the press.
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