Ad of the Day: M&M’s Heads Into the Bedroom for a Little ‘Tainted Love’

Love is for sharing, or is it?

Occasionally, M&M's ventures into PG-13 territory, often with amusing results. One of the candy brand's best ads, from 2008, showed Blue licking himself—much to the horror of the woman who walks in on him.

This timely BBDO New York spot heads right into the bedroom, with a couple who have come to understanding about "sharing" a third party in their marital bed. Only it seems the wife, Liz, has been getting a little on the side, while husband Scott is out of the house.

The classic Soft Cell track "Tainted Love" closes out the spot.

"Our latest commercial shows how irresistible M&M's really are in a way that's part comedy, and part soap opera," says vp of marketing Berta de Pablos-Barbier. "We think viewers will have fun with all the twists and turns, and see how it's even more fun to share M&M'S Chocolate Candies versus keeping them all for yourself."

The spot breaks today on TV and in social media.

CREDITS

Client: Mars/M&M's

Title: "Eating in Bed"

Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Tim Bayne

Executive Creative Director: Lauren Connolly

Sr. Copywriter: Jessica Rello

Sr. Art Director: Klane Harding

Director of Integrated Production: David Rolfe

Executive Producer: Lisa Petroni

Producer: Samantha Errico

Executive Music Producer: Melissa Chester

Global Account Director: Susannah Keller

Account Manager: Alyce Regan

Assistant Account Executive: Kathleen FitzGerald

Senior Integrated Business Manager: Paul Cisco

Production Company: Smuggler

Director: Bennett Miller

Director of Photography: Jo Willems

Executive Producer: Patrick Milling Smith

Executive Producer: Brian Carmody

Executive Producer: Shannon Jones

VFX House: House Special

Animation Director: Kirk Kelly

Flame Artist: Rex Carter

Sr. Producer: Zilpha Yost

Edit House: PS 260

Editor: Maury Loeb

Assistant Editor: Colin Edelman

Senior Producer: Laura Lamb Patterson

Music Mix House: Heard City

Audio Engineer: Philip Loeb

Assistant Audio Mixer: Talia Rodgers

Audio Producer: Sasha Awn

Audio EP: Gloria Pitagorsky

Original Music: Pulse: Jay Lifton

Music Composer: Chase Deso, Ed Cobb

Music Licensing: The Marketing Arm