Ad of the Day: M&M’s, Geico Combine for a Delicious Ad Mashup

Ms. Brown, the gecko and a surprise guest

Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay of Geico's gecko, who has clearly read the company handbook on providing coverage to candy. (The edible are not eligible.)

There's a cameo by a third character, too, well timed for this midweek release.

M&M's agency BBDO New York led the creative, with input from The Martin Agency, which handles Geico. A social-media campaign on Facebook and Twitter will tell the larger story of Ms. Brown's efforts to secure insurance.

Lots of people claim to dislike advertising. But just as brand-on-brand Twitter banter is quite entertaining, the odd little feeling of delight you get while watching Ms. Brown and the gecko proves yet again that, try as you might, you actually can't resist brands at all.

CREDITS

Client: Mars/M&M's and Geico

Spot: "15 Minutes"

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Senior Vice Presidents, Executive Creative Directors: Tim Bayne, Lauren Connolly

Senior Art Director: Eduardo Petersen

Senior Copywriter: Christopher Cannon

Senior Producer: Regina Iannuzzi

Producer: Sofia Doktori

Executive Music Producer: Melissa Chester

Executive Vice President, Senior Account Director: Susannah Keller

Vice President, Account Director: Carrie Lipper

Account Manager: Tani Nelson

Account Executive: Alyce Regan

Production Company: Traktor

Director: Traktor

Head of Production: Rani Melendez

Visual Effects House: Framestore

Visual Effects Supervisor: David Hulin

Executive Producer: James Razzall

Senior Producer: Graham Dunglinson

Computer Graphics Supervisor: James Dick

Lighting Lead: John Montefusco

Animation Lead: Jim Hundertmark

Animation: Shayne Ryan

Compositing Lead: Sharon Marcussen

Producer: Raven Sia

Visual Effects (the Camel): The Mill

Producer: Colin Blaney

Editing House: PS260

Editors: Maury Loeb, Ned Borgman

Assistant Editors: Matt Posey, Colin Edelman

Senior Producer: Laura Patterson

Final Mix, Sound Design: Frank Venderosa, Nutmeg