Ad of the Day: MiO

Taxi takes a walk on the wild side for Kraft's liquid water enhancer

The makeover of wild animals into twentysomething "Millanimals" in Taxi's first ad for Kraft's MiO Energy water flavoring is a bit off-putting at first. That's probably because the animated cheetah, rhino and gazelle feel more like dudes than animals when dressed, groomed and gelled. Doesn't take long, though, to get sucked into the bar they inhabit.